At J.D. Power, our obligation to the automotive industry includes evolving how we capture and evaluate consumer feedback as vehicles become more sophisticated and expectations continue to broaden.
For 2020, J.D. Power has redesigned its core new vehicle product and quality studies to capture the most insightful consumer feedback within the early days of ownership. This combined suite of studies, illustrated below, provides compounding value in helping automakers and suppliers improve the customer experience, thus raising demand, loyalty and willingness to pay.
REDESIGNED: Core New Vehicle Product and Quality Studies
Initial Quality Study (IQS)
IQS measures problems and frustrations the consumer has experienced with their new vehicle after three months of service.
Client Publish: June 23, 2020
Press Release: June 24, 2020
Read 2020 IQS Press Release > | Learn more >
Automotive Performance, Execution and Layout (APEAL) StudyAPEAL measures how well each new vehicle provides positive experiences along the consumer's journey.
Client Publish: July 21, 2020
Press Release: July 22, 2020
Tech Experience Index (TXI) Study
TXI measures consumer reaction to advanced vehicle technologies as soon as they come to market, both the level of adoption and the excellence of execution.
Client Publish: August 18, 2020
Press Release: August 19, 2020
Results Webinar: August 20, 2020 (Register here!)
