Andrea Stokes

Andrea Stokes

Practice Lead, Hospitality Intelligence
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Andrea Stokes joined J.D. Power as a Travel & Hospitality Practice Lead in September 2019. She is responsible for ensuring J.D. Power brings relevant and high quality intelligence to clients in the lodging and senior living sectors. She provides J.D. Power clients with hospitality industry expertise and thought leadership, as well as expertise in customer experience management. In 2022, Hotel Management Magazine designated Andrea as one of its “30 Most Influential Women in Hospitality”.

Prior to J.D. Power, Andrea was with Marriott International’s CX and Innovation division where she oversaw brand health measurement programs, as well as Marriott’s customer insights platforms. Before joining Marriott, Andrea was Vice President Travel and Hospitality at Ipsos, a leading global research firm. There she oversaw customer and marketing insights programs for clients in hospitality, air transportation, cruise, and destination marketing. Andrea is also a former Director of Research for the U.S. Travel Association.

Andrea earned an M.B.A. at Georgetown University and a B.A. in Management at the College of St. Benedict.

Expertise & Speaking Topics

  • Hospitality
  • Lodging
  • Hotel quality
  • Hotel guest satisfaction
  • Hotel distribution
  • Travel
  • Tourism
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