Auto Premium Competitiveness Among Robinsons
Average annual Premium – This is the average annual premium by carrier based on self-reported respondent data.
Percent Difference to Median – This shows the percentage difference of the annual premium from the median premiums for the specified geography.
Competitive Position Score (CPS) – This is a quartile score, 1 if the carrier is in highest premium bucket and 4 if the carrier is in the lowest premium bucket.
Stakeholder(s): CMO, Head Personal Lines, Pricing, Product Managers, State Level Managers
Goal: Understand pricing competitiveness against key competitors utilizing data from First Interpreter
LIST capabilities:
- Auto insurance pricing data going back to August of 2024
- Competitive analysis
- Geographic insights
- Ability to cut further by demographic, segment
Example insights:
- The current average annual auto insurance premium in the U.S. is $4,310 among Robinsons (who bundle their home and auto insurance)
- NJM and USAA are the most competitive carriers within this segment, while Allstate and Liberty Mutual are the least competitive
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Found in Auto Rate Data [BETA]
Filter Selections: Customer Segments = Robinsons AND Time periods = Year to Date