Stakeholder(s): Product Leadership, Channel Leadership, Marketing Leadership

Goal: Evaluate the quality of new account openings by bank, based on the expected account balance, to benchmark competitiveness and guide product and marketing strategies.

Churn Data & Analytics Capabilities:

Understand the expected average monthly account balance that new account openers plan to maintain, categorized by bank.

Segment by demographic and socioeconomic factors such as age and income.

Example insights:

• While Bank A is receiving the largest proportion of newly opened checking accounts, the value of these accounts tends to be low (less than $1,000 monthly balance).
• Conversely, Bank B is most likely to receive new checking accounts with a monthly balance of more than $5,000.

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