The red J.D. Power logo is the face of our brand. The wordmark is one our most recognizable brand assets.
The preferred approach is to use the red logo by itself, unlocked from a division mark. This allows flexibility to present the brand with greater prominence while maintaining a considered, open and valuable presentation.
Never re-create the logo, always use artwork supplied, do not recolor or stretch proportions. Ensure legibility is priority when placing and scaling.
Logo should be placed first when appearing with org-led initiatives, plus org divisions, products, services, and original events.
When placed in text, logo can be spelled out using the font within the document. “J.D.” and “Power” may never be separated in copy and must be written out as “J.D. Power” - do not omit the periods, nor add letters to the name.
Please contact your Marketing representative for any additional logo files and options.
Typefaces have personalities and perform specific functions. Although sometimes subtle, the consistent use of the same typefaces allows our various clients to readily recognize materials from J.D. Power. Our typography is modern and professional, but also conveys that we are tech-savvy.
- Geogrotesque is primarily used for portfolio wordmark logos. With limited used in marketing materials as a main headline or subhead.
- Roboto should be used for all marketing collateral (e.g., market sheets, brochures, social posts).*
* For readability across different operating systems, Arial is used in PowerPoint presentations and may be present in templates or collateral using Microsoft Office.
Our icons complement our brand fonts and match our personality, clean, accessible, and professional. They speak a universal language understood by anyone and are an essential piece of our communication.
Photography
Human element and digital first. Our photography strives to transform the customer experience by showing how we help businesses/customers thrive. We use images to help tell the story of our partnerships and what we enable; demonstrate the diversity of our people; and demonstrate the scale/reach of our data.
- Images should be natural and candid, where the subject is not looking at the camera
- Images should have a strong composition and a clear focus on the subject
- Images should evoke emotion and have a sense of story and drama (e.g.: sense of humanity or visual interest)
- Images should be diverse
Data Imagery
The brand also strives to be digital forward with its imagery. The use of data-like imagery can be used as general backgrounds where copy will be placed over the image.
- The images are abstract in nature that convey data & technology through the use of dots, waves, lines, numbers, etc.
Please contact your Marketing representative for proper imagery.
Like a person, our brand has a distinct character. We stay true to our vision, our values, and our mission. Our personality influences everything we do, from the way we speak to the products we build.
