Chris Sutton is Senior Vice President, Auto Benchmarking and Customer Success at J.D. Power. He is responsible for the company’s automotive syndicated studies and customer success strategies within the U.S., Canada, Mexico and Japan. Additionally, he oversees the global teams that conduct proprietary research, tracking engagements and strategic consulting engagements that support client customer experience improvement.
Prior to this role, Chris was the Vice President, Automotive Retail, managing a team that was responsible for the company’s U.S. syndicated retail studies, Sales Satisfaction Index (SSI) and Customer Service Index (CSI), as well as client-specific proprietary research, tracking engagements and in-dealership consulting implementations.
Before joining J.D. Power in 2005, Chris spent 12 years at Ford Motor Company in various field and corporate positions, gaining experience in sales, marketing, dealer franchising, vehicle operations and customer experience program management.
Chris speaks regularly at automotive industry conferences and has been quoted in media outlets like The Wall Street Journal, The New York Times, Automotive News, The Washington Post and USA Today. Chris earned a bachelor’s degree from Indiana University and an MBA from Miami University in Ohio.
Expertise & Speaking Topics
- Automotive Retail Engagement Benchmarking
- Automotive Sales & Customer Service Satisfaction Challenges and Opportunities
- Automotive Retail Customer Experience Trends
Where you've seen Chris
Below is one of his recent speaking engagements.
Where you've read insights from Chris
Chris's insights have been featured in the following publications.
Check out a few of his most recent articles.
Study Reveals Customer Service Dissatisfaction For Non-Tesla EV Owners
1 Thing We're Talking About: Lexus, Buick top J.D. Power service satisfaction survey
Amazon wants to shape the future of car-buying. Dealers are skeptical
Amazon Is a Go-To for Toilet Paper and Batteries. Can It Sell Cars?
Why the Vehicle Buying Process Has Improved
U.S. Consumers More Satisfied with Vehicle Buying Experience This Year
Canadian Auto Dealer