Christina Cooley is the Practice Lead of Home & Retail Intelligence at J.D. Power. She is responsible for the strategic vision, execution, and growth of the practice in addition to business development and account management for key strategic relationships within the practice.
She oversees several annual Syndicated studies, providing benchmarks for both manufacturers/brands (e.g., paint, appliances, windows) as well as retailers (e.g., home improvement, paint, appliances). In addition, as clients across the broader Retail segment have needs, Christina aligns solutions such as benchmark research, proprietary research, and performance improvement programs to meet their strategic objectives. With a strong research background, she works closely with clients to translate research findings into key insights and recommendations.
Ms. Cooley joined J.D. Power in 1996 with experiences spanning the automotive, healthcare, real estate, home improvement, and broader retail industries. She grew her career first within research and analytics and then joined the sales organization while leading the Retail practice. Christina’s current role enables her to serve as a trusted advisor to clients, as she helps them to hear, understand and take action on the Voice of the Customer.
Ms. Cooley earned a bachelor’s degree in business administration with an emphasis in marketing from California State University, Northridge.
Ideal Audiences
Executives and decision-makers in the following roles benefit most from Christina's commentary:
• Data Research and Analytics
• Consumer Insights
• Brand Marketing
• Quality and Performance
• Customer Experience
