Craig Martin is the Executive Managing Director of the Wealth and Lending Practice at J.D. Power, leading data analysis and thought leadership for Auto Finance, Consumer Lending, and Wealth Management industries, dedicated to driving positive change in the financial services sector and helping clients achieve superior business outcomes by focusing on their customers.
Craig's insights have been featured in numerous publications addressing customer experience, the correlation between customer satisfaction and business success, and the challenges facing the Financial Services and Housing industry. HousingWire Magazine has recognized him as a Rising Star (2016), an honor given to 50 young leaders impacting the housing economy.
His hands-on experience in technology, market research, and data analysis allows his audiences to synthesize disparate elements and solve complex business problems. By understanding business goals and end-user needs and relating those to the available data and technology resources, Craig bridges the gap between strategy and execution. His expertise has led to the successful execution of customer and associate engagement programs and provided strategic direction and leadership to companies seeking to differentiate themselves and leverage technology effectively to deliver exceptional service.
