Eric McCready is Director, Digital Solutions at J.D. Power. In his role, Eric manages a portfolio of digital research studies across a variety of industries, including automotive, insurance, utility, and financial services. He spends much of his time translating study results into actionable insights for clients.
Eric holds bachelor's degrees in marketing and business administration from Wayne State University.
Expertise & Speaking Topics
- Digital Automotive Shopping Behavior
- Digital Benchmarking
- Digital Solutions
- Website & Mobile App Analysis
Where you've read insights from Eric
Check out a few of his most recent articles.
EV online shoppers more critical of OEM websites than ICE shoppers: JD Power study
Canadian Auto Dealer
Some ahead of the curve on pickup and delivery
Automotive News