Stakeholder(s): CEO, CFO, CMO, Head Personal Lines, Head of Distribution Product Manager, State Level Managers

Goal: Understand your conversion funnel for both auto and home insurance policies

LIST capabilities:

• 5 years of shopping behavior history for auto insurance and 3 years for home/renters insurance
• Competitive analysis
• Ability to cut by demographic, segment, geography
• Ability to overlay pricing data

Example insights:

• In Q2 2025, Allstate received the most quotes, however, Progressive did the best job closing new business and led all carriers in overall yield
• Smaller regional carriers like NJM do a good job closing new business among quoters ranking third in overall close rankings