Fully Automated, Self-Driving Vehicles: Is Auto Industry Getting Ahead of Itself?
Mobility Confidence Index Study in Collaboration with PAVE and MIT Advanced Vehicle Technology (AVT) Consortium
TROY, Mich.: 4 Oct. 2022 — As the automotive industry methodically advances toward greater vehicle automation, consumer readiness for higher levels of automation remains low—even declining slightly from 2021—making it challenging to bring vehicle buyers into the modern mobility movement. According to the J.D. Power 2022 U.S. Mobility Confidence Index (MCI) Study,SM released today, while consumer readiness for automated vehicles (AV) is low among all transportation modalities, consumers show greater comfort with transport of goods rather than transport of people in fully automated, self-driving commercial vehicles.
“Our message has remained consistent,” said Lisa Boor, senior manager of auto benchmarking and mobility development at J.D. Power. “Industry stakeholders must work together to ensure clear and consistent messaging, and the use of consumer-facing terminology is part of this. Understanding which words and phrases resonate with consumers can help manage misconceptions and improve consumer understanding of AVs, which is a common goal.”
