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ACCELERATING THE AUTOMOTIVE INDUSTRY'S PROGRESS.

We help you shape the future and power what’s next.

This is what JD Power delivers: understanding that connects, insight that guides, and clarity that moves the global automotive world forward.

AQUISITION & INVENTORY

Inventory Command Center
Simplify inventory management with a full-featured pricing and merchandising solution.

What is Inventory Command Center? 
The Inventory Command Center provides new and used car dealers with all the inventory management, pricing, merchandising and export functionality they have come to expect from high-priced tools but at a fraction of their cost.

What industry challenge does Inventory Command Center solve?
Features the most advanced VIN decoding solution in the industry, which also enables franchise dealers to accurately apply incentives and rebates. The easy-to-use interface allows new and used dealers to self-manage their inventory needs in real-time.

 Learn More About Inventory Command Center >

JD Power Marketplace
Create your own digital wholesale and retail marketplace.

What is JD Power Marketplace? 
An all-in-one digital platform designed to enable dealers to efficiently acquire and dispose of vehicles within a custom marketplace populated exclusively by users they invite – whether they are dealers from within their own group, or beyond.

What industry challenge does JD Power Marketplace solve?
Gives the ability to fine tune inventory fast and effectively, utilizing group and other local resources, while minimizing reliance on brick-and-mortar auctions to drive savings directly to the bottom line.

Learn More About JD Power Marketplace >

 

PowerDealer
Gain competitive sales performance data through retailer performance comparisons.

What is PowerDealer?
A free web-based dealership marketing software that provides access to 100% pure retail transaction data, enabling a meaningful comparison of an automotive market dealership’s performance against their local market.

What industry challenge does PowerDealer solve?
Assists in making timely, smarter business decisions for new vehicles, used car inventory and F&I departments.

Learn More About PowerDealer >  

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MARKETING & MERCHANDISING

Build & Quote
Ensure the precise vehicle is always available on your website.

What is Build & Quote?
A fully transactional vehicle configurator that empowers customers to design, price, and order vehicles directly from a dealership’s website – even when the vehicle isn’t in stock. Fully compatible with digital retailing platforms, it supports end-to-end online transactions including trade-ins, credit, protection products, and e-signatures.

What industry challenge does Build & Quote solve?
Customers get the exact vehicle they want through a streamlined buying process with integrated payments, financing and trade-ins. Reduces friction and increases conversion for online shoppers.

Learn More About Build & Quote >

 

Certified Inventory
Align inventory data across all platforms for a single source of truth.

What is ChromeData Certified Inventory?
A comprehensive inventory management platform that effectively delivers on the value proposition of precise automotive inventory. Our platform ingests data directly from the dealer’s main source(s) of truth and consolidating disparate data feeds from multiple sources to create complete, normalized and comprehensive inventory records.

What industry challenge does ChromeData Certified Inventory solve?
ChromeData Certified Inventory empowers shoppers through precise inventory descriptions.

Learn More About ChromeData Certified Inventory >

Chrome Construct
Launch build-and-compare experiences without building the database.

What is Chrome Construct?
Build seamless research and configuration experiences powered by accurate, real-time vehicle data. This hosted vehicle research, configuration and comparison service acquires, normalizes, and enriches automotive data via APIs – allowing you to power custom configurators and comparison tools without maintaining complex schemas. Every configuration is validated against OEM ordering guides, logic, pricing rules and technical specs for both U.S. and Canadian models.

What industry challenge does Chrome Construct solve?
Launch configurators faster with hosted APIs, ensure accuracy with validation against OEM data, boost engagement and reduce maintenance of updates or schema changes.

Learn More About Chrome Construct >

Chrome Compare
Empower shoppers with side-by-side vehicle comparisons built on trusted data.

What is Chrome Compare?
Give shoppers transparent comparisons that simplify complex buying decisions and drive engagement across every channel. Chrome Compare is a vehicle comparison API and UI solution that lets shoppers evaluate models side-by-side across brands. It returns arrays of comparably equipped vehicles for any configuration – highlighting differences and advantages in real time.

What industry challenges does Chrome Compare solve?
Higher engagement and longer session times on brand and dealer sites with increased lead conversions through informed shopping from unbiased, data-backed comparisons.

Learn More About Chrome Compare >

ChromeData VIN Descriptions
Access precise descriptions and configurations – with 1-to-1 trim matches.

What are ChromeData VIN Descriptions?
A service that streamlines the process, providing detailed data for all known installed packages, features and equipment. Whether you’re selling new or used vehicles, insuring them, managing claims, estimating total loss, buying at auctions or recycling, our service ensures accurate and consumer-friendly vehicle information.

What industry challenge do ChromeData VIN Descriptions solve?
Engages buyers with the most relevant features to empower informed decisions and stay ahead in a competitive market.

Learn More About ChromeData VIN Descriptions >

Chrome Image Gallery
Drive engagement with enhanced virtual showrooms.

What is Chrome Image Gallery?
Deliver visually consistent, data-accurate vehicle imagery that elevates listings and builds buyer trust. Chrome Image Gallery pairs industry-leading automotive data with a comprehensive library of professional, color-matched vehicle imagery. Designed for OEMs, dealers and marketplaces, it provides accurate, high-resolution images for every trim, color, and body style – ensuring a consistent, engaging experience across listings, configurators and marketing channels.

What industry challenge does Chrome Image Gallery solve?
Boost shopper engagement with visually rich listings to keep shoppers on-site longer. Over 500,000 images across trims, body styles and colors – and up to 18 interior and exterior views per vehicle. Coverage for U.S. and Canada dating back to 2001.

Learn More About Chrome Image Gallery >

Dealer Inventory Images
Drive sales with stock and AI automotive imagery solutions.

What are our dealer inventory image solutions?
Professional automotive imagery is essential for creating compelling online vehicle shopping experiences.

For real inventory images: 
Ideal Inventory Images is a solution for real dealer imagery assets where we utilize AI to identify the vehicle image, strip the background, append shading and window tinting – before applying the desired background for the dealership. 

For stock images:
VINpx is a solution where we append colorized year, make, model and possibly trim-specific image assets to any vehicle lacking live dealer photography – before applying the desired custom background to these images. 

What industry challenges do our dealer inventory image solutions solve?
Traditional dealer lot photography often struggles with inconsistent backgrounds, poor lighting, and scheduling delays that prevent inventory from reaching customers quickly.

Learn More About Our Dealer Inventory Image Solutions >

Dealer of Excellence
Distinguish your dealership with exclusive JD Power certification.

What is the Dealer of Excellence Program?
A certification program that recognizes leading dealerships throughout the United States and Canada on their outstanding sales experience, recognizing them as high performers within the retail automotive marketplace. 

What industry challenge does attaining the Dealer of Excellence trophy solve?
Distinguishes JD Power certified dealerships from the competition while building greater customer awareness, loyalty and trust.

Learn More About the Dealer of Excellence Program >

eData
Eliminate security risks through real time DMS integrations.

What is eData?
Real‑time DMS integrations through fully customized, zero‑data‑storage connections that power the modern automotive ecosystem. Our technology ensures seamless, secure, and compliant data flow for dealers, OEMs, and vendor partners – faster, safer, and more accurately than any previous integration solutions.

What industry challenge does eData solve?
Traditional DMS integrations store dealership data – increasing security exposure, compliance risk and system instability. eData eliminates these challenges by acting as a secure, real‑time conduit – never storing data and never compromising performance.

Learn More About eData >

Retail Video Services
Fuel the purchase journey across major media platforms through data-driven automotive video.

What is UnityWorks?
The premier provider of video marketing for the retail automotive industry, providing dealer customized sales and service content, campaigns and personalized video experiences. As a video specialist that provides compelling ad content and campaign management for leading digital, short-form and CTV media platforms, UnityWorks campaigns consistently deliver high levels of customer engagement and website conversions.

What industry challenge does UnityWorks solve?
UnityWorks empowers agency partners and dealers to capitalize on the power of video with a full suite of video campaigns and personalized video experiences delivered at the speed of retail. The scalable video solutions support retail sales, EVs, CPO, and service & parts business across all leading media platforms and on dealer websites.

Learn More About UnityWorks >

Shop by Payment
Connect online shoppers to in-store workflows without friction.

What is Shop by Payment?
This digital retailing as-a-service platform enables accurate pricing, financing, reservations and trade-in capabilities directly on dealer websites – available as a white-label or co-branded solution. Built on industry-leading data and proven retailing technology, it delivers a seamless, trustworthy experience that connects online shoppers to in-store workflows without friction. 

What industry challenge does Shop by Payment solve?
Higher consumer confidence and conversion rates through shorter deal times and fewer renegotiations. Shop-by-payment module mirrors dealer DMS payments. Includes 50-state tax & fee calculation with incentives, rates and residuals with transparent financing options shown up front.

Learn More About Shop by Payment >

SmartDigital
Simplify vehicle shopping processes for OEMs, their dealers and consumers.

What is SmartDigital?
Based on world-class technology and industry-leading data, SmartDigital offers a suite of digital retailing products that help address the digital challenges that are complicating the consistency between manufacturers, their dealers and third-party websites. 

What industry challenges does SmartDigital solve?
Certifies trusted digital partners so dealers can so dealers can focus on what they’re best at – selling cars. Captures, organizes, filters, cleanses and nurtures digital leads into in-store dealership visitors – and ultimately vehicle sales. Bridges the gaps within existing retail environments with configurable products.

Learn More About SmartDigital >

SmartDigital DSO
Eliminate blind spots with full journey advertising metrics.

What is Digital Spend Optimization (DSO)?
Digital advertising measurement done today is limited in scope, with a primary focus on metrics like clicks, impressions, traffic, and spend – and lacks insights on the full journey. Digital Spend Optimization DSO eliminates these blind spots by securely identifying anonymous digital shoppers and matching them to sales to create a digital advertising attribution model that ensures a more efficient and effective use of advertising budgets, ultimately driving better business outcomes. 

What industry challenge does DSO solve?
Dealers and OEMs are currently lacking the data to answer important digital advertising efficacy questions.

Learn More About Digital Spend Optimization >

ZappyRide
Create EV awareness through data and tools that justify driving electric.

What is ZappyRide?
A robust range of white-label microsites, widgets and data services to make the transition to electric vehicles seamless and strategic. ZappyRide’s offerings cover the full spectrum from cost-savings analysis to identifying incentives for a specific vehicle purchase, with the goal of ultimately building awareness and boosting EV sales.

What industry challenge does ZappyRide solve?
ZappyRide empowers the world’s largest OEMs, utilities, and fleet companies to lead the charge in electrifying vehicles. By leveraging these solutions and expertise, our partners can provide their audience and consumers with valuable information and tools without the need for extensive in-house development.

Learn More About ZappyRide >

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PRICING & VALUATION

Lender Desk
Get incentive coverage through a single API with all federal, state/province and utility rebates.

What is ChromeData Lender Desk?
Lender Desk is a multi-level API data service solution that facilitates instant access to all OEM bulletin offers, captive and independent lender rates, residuals and rebates – now for EVs as well as ICE vehicles. These API services deliver accurate pricing and payments across all software tools for research, shopping, vehicle math boxes, payment calculations and fundable offers in the U.S. and Canada.

What industry challenge does ChromeData Lender Desk solve?
Our clients need accurate pricing and payments. Having programmatic pricing and payment math boxes are essential for financing, leasing and purchasing vehicles through digital retailing, dealer websites and desking applications.

Learn More About ChromeData Lender Desk >

PIN+
Use real-time buyer transactional data to inform retail go-to-market strategies.

What is PIN+?
As the definitive source for competitive automotive industry analytics, PIN+ brings the full complement of JD Power’s industry-leading data into a single space. For nearly three decades, the Power Information Network (PIN) has remained the largest source for retail transaction data. PIN assembles the broadest and deepest electronic point-of-sale data from dealerships describing the sale, the vehicle, the buyer and the deal – and leverages industry-leading sales pricing and analytics, thereby providing the timeliest source of real-time buyer behavior.

What industry challenge does PIN+ solve?
PIN+ empowers users across the automotive sector to access, visualize and monitor change in near real time and make data driven decisions. PIN+ provides real-time access to industry-leading data from across JD Power within a fully customizable, intuitive visual user interface.


Learn More About PIN+ >

Valuations & Residual Values
Access unbiased values and objective market intelligence for business decisions.

What are Valuations & Residual Values?
Valuations Services delivers accurate, unbiased values and objective market intelligence to help clients make the right decisions for their businesses. JD Power Residual Values help clients accurately understand where their residual values are today, what’s influencing those values and the actions they can take today to maximize residual values.

What industry challenge do Valuations & Residual Values solve?
Through a suite of comprehensive offerings, including interactive software tools, custom reports, consulting and beyond, our offerings enable players across every part of the automotive industry to make smarter, more profitable decisions.

Learn More About Valuations & Residual Values >
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SALES & FINANCE

Accessories eCommerce
Unlock new revenue with a fully integrated parts & accessories commerce platform.

What is Accessories eCommerce?
An end-to-end in-store and online parts and accessories sales solution that connects sales, service and parts departments with a unified buying experience. It helps OEMs and dealers promote, showcase and sell accessories across every customer touchpoint. Powered by OEM-authorized data, seamless integrations, and modern eCommerce capabilities, it turns every customer interaction into an upsell opportunity.

What industry challenge does Accessories eCommerce solve?
Consumers increasingly personalize their vehicles, but most purchases happen after they leave the dealership – often through third-party retailers. Reclaim this revenue by putting the right accessories in front of customers at the right moment, with accurate fitment, integrated checkout, and a frictionless experience online and in-store.

Learn More About Accessories eCommerce >

Automotive Lender Intelligence (A.L.I.)
Automatically ensure each transaction has maximum profitability within lender guidelines.

What is Automotive Lender Intelligence?
A tool that analyzes every deal to ensure it is meeting lender guidelines and maximizing profitability before being finalized. A.L.I. unites industry-leading vehicle valuations from JD Power and financing data direct from lenders with innovative intelligent technology programed to evaluate all available financing options and craft the perfect financing solution for each unique transaction. 

What industry challenge does Automotive Lender Intelligence solve?
Designed to integrate into your existing JD Power Darwin F&I dashboard and reflect only financing options available through your lender partners, A.L.I. is designed to fit seamlessly into your existing processes. Within seconds, F&I managers can now ensure the ideal lender is matched with the specific deal structure – as the deal changes.

Learn More About Automotive Lender Intelligence >

Digital Retailing
Modernize the car-buying experience with seamless digital retailing.

What is Darwin Digital Retailing?
Offerings integrate JD Power advanced software, data and predictive analytics solutions in a modular, on-demand model, to enable the automotive industry to customize and scale their service offerings based on specific needs. Services available within the solution include VIN descriptions, inventory data, valuation data, vehicle images, digital retailing services (including F&I menu) and more. 

What industry challenge does Darwin Digital Retailing solve?
The automotive industry is adapting to rapidly changing consumer preferences and trends in vehicle shopping and purchasing behaviors. Brings together the full spectrum of our industry-leading solutions in a customizable way to power modern retailing.

Learn More About Darwin Digital Retailing >
F&I Menu
Simplify the finance process through quick and accurate selling solutions for F&I professionals.

What is Darwin F&I Menu?
Leverages data and predictive analytics to serve up customized F&I options and packages that drive increased customer protection and dealership sales in both a showroom and online setting. A leading provider of automotive finance & insurance (F&I) and digital retailing software solutions.

What industry challenge does Darwin F&I Menu solve?
Builds stronger, lasting relationships with customers at point-of-sale through a seamless, trusted and personalized purchasing experience for both the vehicle and F&I options.

Learn More About Darwin F&I Menu >
OneSign
Complete automotive deals anywhere with secure eSigning.

What is OneSign?
A remote digital signature solution that enables customers to review and sign deal documents from anywhere, at any time. Designed specifically for automotive workflows, it streamlines contracting by eliminating the need for in-person visits and removing bottlenecks in the delivery process.

What industry challenge does OneSIgn solve?
Eliminates delays when buyers can’t be onsite while shortening time-to-fund and increasing contract completion rates.

Learn More About OneSign >
PowerTracking+
Unlock complete visibility into F&I and sales performance.

What is Power Tracking+ ?
An advanced, fully customizable reporting platform built to monitor F&I and sales KPIs across dealerships, groups, and regions. With scheduled report delivery, role-based hierarchy mapping, and real-time drilldowns, it equips leaders with the insights needed to drive performance, profitability, and accountability.

What industry challenge does PowerTracking+ solve?
With real-time visibility into F&I and sales performance metrics for quicker ability to identify trends, gaps, and emerging opportunities.

Learn More About PowerTracking+ >
Service Express
Introduce new service revenue while strengthening customer loyalty.

What is Service Express?
A platform and training suite that enables dealerships to sell service contracts directly in the service department – targeting customers who did not purchase coverage at delivery. Fully integrated into the repair order (RO) workflow, it empowers advisors to present, quote, and complete service contract sales seamlessly. 

What industry challenge does Service Express solve?
Creates an entirely new profit channel inside fixed operations and reduces administrative overhead through automation and workflow alignment.

Learn More About Service Express >
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CONTACT US 

For more information about our automotive solutions,
please contact us, and a member of our team will reach out to you directly.

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