Jennifer White
Senior Director, Banking and Payments Intelligence
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Jennifer White offers financial institutions in-depth insights into consumer and small business owners’ financial health to understand how financial health influences purchasing and financial management behaviors. Realizing the mental and financial toll on consumers, Jen can help financial institutions incubate new products and services to support and improve consumers' financial health. Reaching out with pertinent financial health solutions - even if the customer does not act on it—can be just as important as a new product offering or fintech innovation. Ms. White details how digital tools, relationship managers, and practical advice can be leveraged together for significant organic growth.
Jennifer is responsible for syndicated and proprietary studies in the banking industry, including the Retail Banking Satisfaction Studies, Mobile App and Online Satisfaction Studies, Financial Protection Satisfaction Study and the Financial Health & Advice Program in both the U.S. and Canada. Jennifer has over 20 years of market research experience and an extensive industry background in financial services and the healthcare industry.
Expertise & Speaking Topics
- Consumer financial health impact on changing spending behaviors
- Emerging digital and adoption trends for banking and credit card providers
- The rise of fraud and its impact on consumers
- Tactics and strategies to attract and retain new account and cardholders
- Using data for better decision making
- Creating actionable insights from transactions, behavioral and economic data
Where you've seen Jennifer White
Jennifer has recently presented at:
EMERGE Financial Health Network
Mid-Size Banking Forum
Where you've read insights from Jennifer White
Jennifer's insights have been featured in the following publications.
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View her recent published insights.