Percentage of Homeowners Insurance Customers who are Robinsons
Among Current Customers
Stakeholder(s): CEO, CFO, CMO, Head Personal Lines, Product Manager, Advertising, Marketing, State Level Managers
Goal: Tracking what percentage of your current customers are bundled customers
LIST capabilities:
- 3 Years of history on bundling of auto and property insurance
- Competitive analysis
- Geographic insights
- Ability to cut further by demographic, segment
- Ability to overlay pricing data
Example insights:
- Historically, Carrier has had more bundled Robinson customers compared to the Industry
- Beginning in Q3 2024 Carrier fell under the industry average, and has continued to drop further below in Q1
Already a LIST subscriber? Here is how to Replicate this Use Case.
Carrier Line:
Filters: (Found in the Home Insurance Questions tab) “Do you own or rent the primary place where you live?= “Own” AND “Who is your current home insurance/renters insurance company? = Carrier
Columns: “Interval” in set to “Quarter”
Rows: (Found in the Demographics Tab) “Customer segments” percent shown is “Robinsons”
Industry Line:
Filters: (Found in the Home Insurance Questions tab) “Do you own or rent the primary place where you live?= “Own”
Columns: “Interval” in set to “Quarter”
Rows: (Found in the Demographics Tab) “Customer segments” percent shown is “Robinsons”