Share of Homeowner Quotes
Among Robinsons
Stakeholder(s): CMO, Head Personal Lines, Distribution Lead, Product Manager, Advertising, Marketing, State Level Manager
Goal: Monitor and track which carriers are providing the most quotes to prospective customers who are in the lucrative Robinsons segment
LIST capabilities:
- 3 Years of history on bundling of auto and property insurance
- Competitive analysis
- Geographic insights
- Ability to cut further by demographic, segment
- Ability to overlay pricing data
Example insights:
- Among Robinsons (those who bundle home and auto insurance) who shopped for a new homeowner’s policy, the majority of quotes went to State Farm, Allstate, and Progressive
- USAA has seen a steady decline in quoting since Q2 2024
Already a LIST subscriber? Here is how to Replicate this Use Case.
Filters: “Customer Segments = Robinsons AND (Found in the Home Insurance Questions tab) “Have you contacted an insurance company to obtain a quote for homeowners/renters…” = Yes AND “Do you own or rent the primary place where you live?= “Own”
Columns: “Interval” in set to “Quarter”
Rows: (Found in the Home Insurance Questions tab) “Who did you obtain a homeowners/renters insurance quote from?”