Over half (53%) of all customers believe climate change is “serious” or “very serious,” and 82% of customers are served by a utility with a carbon-reduction target. Customer awareness, engagement, and advocacy are the three key drivers to sustainability initiative success.
![23-JDP-Natural-Gas-Sustainability-Landing-Awareness](https://hub.jdpower.com/hs-fs/hubfs/23-JDP-Natural-Gas-Sustainability-Landing-Awareness.png?width=100&height=100&name=23-JDP-Natural-Gas-Sustainability-Landing-Awareness.png)
Awareness
![23-JDP-Natural-Gas-Sustainability-Landing-Engagement](https://hub.jdpower.com/hs-fs/hubfs/23-JDP-Natural-Gas-Sustainability-Landing-Engagement.png?width=100&height=100&name=23-JDP-Natural-Gas-Sustainability-Landing-Engagement.png)
Engagement
![23-JDP-Natural-Gas-Sustainability-Landing-Advocacy](https://hub.jdpower.com/hs-fs/hubfs/23-JDP-Natural-Gas-Sustainability-Landing-Advocacy.png?width=100&height=100&name=23-JDP-Natural-Gas-Sustainability-Landing-Advocacy.png)
Advocacy
J.D. Power Can Help.
![23-JDP-Natural-Gas-Sustainability-Landing-28-100](https://hub.jdpower.com/hs-fs/hubfs/23-JDP-Natural-Gas-Sustainability-Landing-28-100.png?width=330&height=300&name=23-JDP-Natural-Gas-Sustainability-Landing-28-100.png)
Opportunity for Improvement
The average Sustainability Index score for ranked utilities is 28 on a 100-point scale.
Key Drivers
Sustainability Index performance is measured on the three dimensions associated with the sustainability drivers: awareness, engagement, and advocacy.
![23-JDP-Natural-Gas-Sustainability-Landing-Key-Drivers](https://hub.jdpower.com/hs-fs/hubfs/23-JDP-Natural-Gas-Sustainability-Landing-Key-Drivers.png?width=330&height=300&name=23-JDP-Natural-Gas-Sustainability-Landing-Key-Drivers.png)
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