The J.D. Power U.S. Utility Brand Appeal Index Study connects the entire brand experience journey for both gas and electric residential utilities. Utility customer touchpoint analysis reveals actions that impact the overall brand experience, including scores for reputation, execution and trust. The index applies to the U.S. electric residential utility companies and U.S. gas residential utility companies profiled in the J.D. Power U.S. Electric Utility Residential Customer Satisfaction Study and U.S. Gas Utility Residential Customer Satisfaction Study, respectively.
Press Release & Award Information: J.D. Power will issue a national press release that will highlight key findings and trends from the study(ies) and includes top-to-bottom rankings of the brands in the study that meet J.D. Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the J.D. Power award licensing program, which requires subscribing to the study as a prerequisite.
Key Dates*
- Study fielding for Electric and Gas Utilities: Runs in conjunction with the J.D. Power U.S. Electric Utility Residential Customer Satisfaction Study and U.S. Gas Utility Residential Customer Satisfaction Study
- 2025 Wave 1 Results: October 29, 2024
- 2025 Wave 2 Results: January 29, 2025
- 2025 Wave 3 Results: April 30, 2025
- 2025 Final Results: July 22, 2025
- 2025 Press Release: July 23, 2025
*Subject to change
Brands Targeted to be Profiled (Final profiled list will be available upon study publication)
U.S. Electric Utility Residential:
Cooperatives
- Clay Electric Cooperative
- Cobb EMC
- Connexus Energy
- CORE Electric Cooperative
- CoServ
- Dakota Electric Association
- DEMCO
- EnergyUnited
- Great Lakes Energy
- GreyStone Power
- Jackson EMC
- Lee County Electric Cooperative
- Magic Valley Electric Cooperative
- Middle Tennessee EMC
- NOVEC
- Pedernales Electric
- Rappahannock Electric Cooperative
- Sawnee EMC
- SECO Energy
- SLEMCO
- South Central Power
- Southern Maryland Electric Cooperative
- Tri-County Electric Cooperative
- Walton EMC
- Withlacoochee River Electric Cooperative
East Region
- Appalachian Power
- Atlantic City Electric
- BGE
- Central Hudson Gas & Electric
- Central Maine Power
- Con Edison
- Delmarva Power
- Duquesne Light
- Eversource
- Green Mountain Power
- Jersey Central Power & Light
- Met-Ed
- Mon Power
- National Grid
- NYSEG
- Orange & Rockland
- PECO
- Penelec
- Penn Power
- Pepco
- Potomac Edison
- PPL Electric Utilities
- PSE&G
- PSEG Long Island
- Rochester Gas & Electric
- United Illuminating
- Versant Power
- West Penn Power
Midwest Region
- AES Indiana (formerly Indianapolis Power & Light)
- AES Ohio (formerly Dayton Power & Light)
- AEP Ohio
- Alliant Energy
- Ameren Illinois
- Ameren Missouri
- CenterPoint Energy
- City Utilities
- ComEd
- Consumers Energy
- DTE Energy
- Duke Energy
- Empire District Electric
- Evergy
- Indiana Michigan Power
- Kentucky Power
- Kentucky Utilities
- Lincoln Electric System
- Louisville Gas & Electric
- Madison Gas & Electric
- MidAmerican Energy
- Minnesota Power
- NIPSCO
- Ohio Edison
- Omaha Public Power District
- Otter Tail Power Company
- The Illuminating Company
- Toledo Edison
- We Energies
- WPS
- Xcel Energy
South Region
- Alabama Power
- Austin Energy
- City of Tallahassee
- Cleco Power
- CPS Energy
- Dominion Energy
- Duke Energy Carolinas
- Duke Energy Florida
- Duke Energy Progress
- Entergy Arkansas
- Entergy Louisiana
- Entergy Mississippi
- Entergy New Orleans
- Entergy Texas
- EPB
- Florida Power & Light
- Georgia Power
- Huntsville Utilities
- JEA
- Knoxville Utilities Board
- Lakeland Electric
- Mississippi Power
- MLGW
- NES
- OG&E
- OUC
- Public Service Co. of Oklahoma
- Santee Cooper
- SWEPCO
- Tampa Electric
- Xcel Energy
West Region
- Anaheim Public Utilities
- APS
- Avista
- Black Hills Energy
- Clark Public Utilities
- Colorado Springs Utilities
- El Paso Electric
- Hawaiian Electric
- Idaho Power
- Imperial Irrigation District
- L.A. Dept. of Water & Power
- Modesto Irrigation District
- Montana-Dakota Utilities
- NorthWestern Energy
- NV Energy
- Pacific Gas and Electric
- Pacific Power
- Portland General Electric
- PNM
- Puget Sound Energy
- Rocky Mountain Power
- San Diego Gas & Electric
- Seattle City Light
- SMUD
- Snohomish County PUD
- Southern California Edison
- SRP
- Tacoma Power
- Tucson Electric Power
- Xcel Energy
U.S. Gas Utility Residential:
East Region
- BGE
- Columbia Gas of Pennsylvania
- Con Edison
- Connecticut Natural Gas
- Delmarva Power
- Elizabethtown Gas
- Eversource
- Liberty Utilities
- National Fuel Gas
- National Grid
- New Jersey Natural Gas
- NYSEG
- Orange & Rockland
- PECO
- Peoples
- Philadelphia Gas Works
- PSE&G
- Rochester Gas & Electric
- South Jersey Gas
- Southern Connecticut Gas
- UGI
- Washington Gas
Midwest Region
- Alliant Energy
- Ameren Illinois
- Atmos Energy
- Black Hills Energy
- CenterPoint Energy
- Citizens Energy Group
- Columbia Gas of Ohio
- Consumers Energy
- Dominion Energy Ohio
- DTE Energy
- Duke Energy
- Kansas Gas Service
- Louisville Gas & Electric
- Madison Gas & Electric
- Metropolitan Utilities District
- Michigan Gas Utilities
- MidAmerican Energy
- Minnesota Energy Resources
- Nicor Gas
- NIPSCO
- North Shore Gas
- Peoples Gas
- SEMCO Energy Gas Company
- Spire
- We Energies
- WPS
- Xcel Energy
South Region
- Atmos Energy
- Black Hills Energy
- CenterPoint Energy
- Columbia Gas of Virginia
- CoServ
- CPS Energy
- Dominion Energy
- MLGW
- Mountaineer Gas Company
- Oklahoma Natural Gas
- Piedmont Natural Gas
- Spire
- TECO Peoples Gas
- Texas Gas Service
- Virginia Natural Gas
West Region
- Avista
- Black Hills Energy
- Cascade Natural Gas
- Colorado Springs Utilities
- Dominion Energy
- ENSTAR
- Intermountain Gas Company
- Long Beach Gas & Oil
- Montana-Dakota Utilities
- New Mexico Gas Company
- NorthWestern Energy
- NV Energy
- NW Natural
- Pacific Gas and Electric
- Puget Sound Energy
- San Diego Gas & Electric
- Southern California Gas Company
- Southwest Gas
- UniSource Energy Services
- Xcel Energy
(Updated 09/05/2024)