Cathy Lanning is the Managing Director of Industry Advisors at Salesforce, with over twenty years of experience in marketing and sales, specializing in customer experience, analytics, digital, innovation, and technology. She consults senior leaders in insurance, wealth, and banking on building customer-centric organizations. Previously, she was the Senior Vice President of Property and Casualty Marketing at Nationwide, where she led a significant transformation from B2C to B2B marketing. Cathy also held various leadership roles at Nationwide, including growing the Strategic Partnerships portfolio and establishing the Marketing Analytics team. She began her career at The Scotts Company and WorldCom. Cathy holds Bachelor's and Master's degrees from Ohio State University and is active in community learning programs, serving on several boards.