Live TV Streaming

Our new Live TV Streaming segment helps clients achieve success in today's highly competitive and rapidly changing marketplace.

Put your subscribers in the spotlight. 

Live TV Streaming providers that understand evolving customer expectations are better able to identify performance gaps, respond to challenges, and shift improvement strategies.

Our insights allow providers to design impactful media experiences  - leading to greater engagement, loyalty, and growth. 

Identify Gaps

Pinpoint areas of strength and weakness overall and by key segments to help develop actionable marketing programs.

Evaluate Data

Measure and identify the critical factors that impact customer satisfaction across regions within U.S. markets.

Make Improvements

Understand attitudes, experiences, and behavioral characteristics of customers and align improvement initiatives with core needs and desires.

Monitor Progress

Track quarterly performance within each region to monitor progress, including market share, usage, and churn.

Benchmark Results

Compare your company’s performance against competitors, the industry, and the highest performers.

“The new Live TV Streaming segment provides a deeper understanding of customer perceptions – allowing our clients the opportunity to create more engaging and innovative experiences.”
69%

Switch To Save

When it comes to choosing a Live TV Streaming provider, value is king. 

Our study found that 69% of Live TV Streaming users cut the cable cord because of lower cost.

40%

Shop Around

Live TV Streaming users are more likely to be shopping for a new provider.

In fact, 40% of Live TV Streaming users shopped for a new provider in the last year (versus 27% of Cable/Satellite TV users).

63%

Stay For Service

Providing hassle-free and dependable service is the best weapon against churn.

Our study found that 63% of Live TV Streaming users stay with their providers because of reliable service.

It's Awards Season.

Which providers ranked highest in customer satisfaction? Click below to see the results of the 2022 U.S. Television Service Provider Satisfaction Study.

 

View 2022 Press Release →

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Our insights transform industries and improve consumers' lives.

J.D. Power is a global leader in consumer insights, data, analytics, and advisory services. Every day, we measure what matters and translate data into actionable insights.

We have built our reputation around uncovering and standing up for the truth. Consumers rely on J.D. Power to make them better buyers, owners, and sellers. Businesses seek our guidance on how to improve their products and strengthen their brands.

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Our awards are trusted symbols of excellence.

Earning a J.D. Power Award demonstrates a commitment to customer satisfaction. Showcasing this timeless trophy is a powerful way to reinforce relationships with customers and inspire brand loyalty.

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Recognition that resonates with customers.

Decades of unbiased consumer advocacy have made J.D. Power the most recognizable awards program.

Our awards continue to drive a consistent lift in consumer perceptions of brand reliability, appeal, and the likelihood of consideration. The trophy beautifully represents customer excellence and distinguishes your brand from the competition.

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* Based on consumer evaluations of J.D. Power as a company that provides ratings/reviews of products and services. Results based on sample representative of U.S. Census by gender, state, age and income during Jan-Mar ‘20, 95% confidence level utilized. † Based on J.D. Power U.S. Award Program Usage and Awareness Research conducted by Kantar in March 2020

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