Jake Baker leads the Digital Product Management department at UPMC Health Plan, supporting an organization that serves nearly 4.2 million members. He oversees product management, digital strategy, development rationalization, application lifecycle management, and implementation governance for the Health Plan’s digital assets. With 18 years of experience in health care technology, Jake brings deep expertise in product design, application architecture, solution delivery, project management, process improvement, vendor management, and technical strategy.

Throughout his career, he has driven numerous large scale initiatives, including clinical decision support tools, fulfillment automation, online payment solutions, shopping platforms, member engagement systems, contact center technologies, and most recently AI-powered support systems. Jake’s broad enterprise perspective was honed through service across Operations, Organizational Performance, Information Technology, and Commercial Products. He holds both an MBA and a BSBA, along with professional certifications in SAFe Agile, Project Management, and Six Sigma practices.

Colette Bartosik serves as Managing Director, FINS Go To Market at Salesforce. A specialist in driving large-scale transformation, she currently leads efforts to scale AI adoption and maturity across Salesforce’s financial services sector. With a career built at PwC and executive leadership experience at Aon, Colette offers a unique perspective on bridging the gap between legacy operations and digital innovation. She is dedicated to helping organizations navigate the shift toward an AI-first future while holistically redefining the customer experience.

Bio coming soon. 

Stephen Crewdson is a Managing Director in the Global Insurance Intelligence Group at JD Power. His area of responsibility includes intelligence around new customer acquisition, sales, and marketing for the property/casualty industry. He has more than ten years of experience at JD Power and a total of more than 20 years in marketing research and consulting. Stephen helped to launch many of the syndicated research studies in property/casualty insurance at JD Power and has worked with dozens of insurers to use these studies and other business intelligence to improve business results.

Before rejoining JD Power in 2022, Stephen worked on the carrier-side as a Group Manager at Auto Club Enterprises with responsibilities across the marketing function. He also spent five years at Gongos, Inc., a customer centricity agency that helps leading brands better deliver to their customers.

Stephen holds a bachelor’s degree in psychology, with a minor in mathematics, from Lake Superior State University and a master’s degree in economics from Walsh College. He also worked towards a PhD in cognitive neuroscience at the University of Notre Dame.

Mike Cwynar is Enlyte’s senior vice president of product management, where he leads the software engineering, QA, product support, customer service and IT operations teams that build, deliver and support the company’s workers’ compensation and auto casualty divisions.

Cwynar plays a major role in developing Enlyte’s state-of-the art software programs for major payers in the P&C industries. Integrating descriptive and diagnostic analytics, he develops programs that help forecast the direction of a claim to anticipate what is likely to happen as it develops over time. This includes machine learning and artificial intelligence systems designed to increase efficiency, improve outcomes and detect fraud.

With nearly 25 years of product and engineering experience focused on P&C, Cwynar holds an MBA from the University of Redlands, California.

As Executive Vice President and General Manager of Mitchell’s Auto Physical Damage business unit, Debbie is pioneering new standards and benchmarks in the auto physical damage claims and repairs markets. For nearly twenty-five years, she has applied her extensive technology strategy and operational expertise to her passion for delivering product innovation and enabling terrific customer experiences.

Bio coming soon.

Mark Garrett is a Director for the Insurance Intelligence Practice at JD Power. His primary focus is on Auto and Property claims, including the digital experience. He works with many of the top 30 insurance carriers consulting on study findings and advising on opportunities to improve the customer experience.

During his tenure at JD Power, Mark has designed and launched several products including the Auto and Property claims studies. He presents at 30+ client meetings annually, regularly speaks at industry conferences and events, and has authored several thought leadership pieces.

Mark joined JD Power in 2004 and had previously worked at DTE Energy. He has more than 20 yrs. of market research experience across utility, automotive, mortgage, brokerage, and insurance industries.

Mr. Garrett graduated cum laude with a bachelor’s degree in psychology from Madonna University in Michigan.

Rich Goldman is the leading and longest tenured expert in the process of collecting competitor direct marketing communications and materials. He has redefined the ability of companies to track their competitors while gauging an understanding of the impact of their own materials and communications in the marketplaces they serve.

Matt Hunter is the Vice President of Customer Transformation at Cotality. He partners with clients to optimize their shift to Cotality's Claims Products, driving efficiency gains and improved outcomes. With nearly two decades in property insurance, Matt's career spans from Field Adjuster to leading Claims Quality Field Operations and designing modernized claims technology blueprints. His team's primary mission is ensuring client success by navigating complex transformations and elevating customer experience.

Amie Lindaas has more than 20 years of experience in market research. She is currently the Director of Marketing Research at Cars.com where she focuses on understanding the consumer journey and path to purchase in the automotive space.

Over the years, has designed hundreds of research projects including the development of consumer journeys, VoC programs, brand tracking, and segmentation/persona creation. She has in-depth experience in the design, implementation and analysis of various market research programs. Amie’s biggest successes come from her ability to drive results from research insights to guide company decisions in areas such as product development, voice of customer/customer experience and brand strategy.

Amie grew up in the Chicago area and has a huge passion for cars (especially German) and music.

Ryan Mandell is the Vice President of Strategy and Market Intelligence for Mitchell International and has built a diverse career in the automotive and insurance industries, including leadership roles in the collision and auto recycling sectors. Ryan is a trusted advisor and works closely with senior and executive leadership teams across the collision repair ecosystem delivering data-driven insights and strategic consultation. Ryan is a regular speaker at industry events and is a frequent author of content related to auto insurance, vehicle complexity, and collision repair whose research has been cited by the Wall Street Journal, Fortune Magazine, the New York Times, Road & Track, CNBC, and Bloomberg among others. He lives with his wife and four sons in Greenville, South Carolina.

As the Senior Vice President of Insurance Operations for Cotality, Steve Marcum leads the Customer Success and Configuration teams that work on insurance claims solutions. He leads Cotality's partnerships with carrier customers to solve complex claims challenges through digital solutions, thereby improving estimate quality, reducing cycle times, and maximizing efficiencies. Steve has more than 20 years of experience in property claims leadership, with major focuses on carrier repair solutions and catastrophe response.

Bill joined Plymouth Rock in 2016 and is in charge of our property insurance business and reinsurance programs. Bill has 40 years of experience in the insurance industry. Bill was formerly President of Bankers Insurance, winning a Celent Model Insurer award in 2014 for simplifying homeowners insurance shopping. He founded several startups including Neptune Flood’s new approach to flood insurance and has held senior positions at Farmers Insurance, Progressive and Travelers. Bill is a graduate of Stanford University, with a degree in Survey Data Research. He is a frequent speaker and author on insurance issues and has served on the Institute for Business and Home Safety as well as the Insurance Institute for Highway Safety. He is an active board member of nonprofits that combat poverty and aid those with intellectual and developmental disabilities. He is an avid sailor, skier and trombone player.

As the Senior Director of Insurance Customer Solutions at JD Power, Craig Martin’s decades of experience in the financial services sector, customer experience, market research and data analytics provide him with a unique perspective that helps insurance organizations evolve with consumer expectations. With Martin’s extensive experience combined with years in behavioral finance and psychology, he is dedicated to driving positive change in the insurance industry by helping carriers better serve their clients and produce better business outcomes by incorporating consumer-driven data.

Since joining JD Power in 2012, Craig has created multiple syndicated studies while working closely with many leading financial services and insurance brands to create change and strong results. His current focus areas include life insurance, annuities, agent experiences and home insurance. Craig has been a featured contributor in numerous national news outlets such as Barron’s and Plan Adviser, where he provides a unique perspective on the intersection of customer experience, human behavior and how these factors impact business success. He is also a frequent speaker at industry events and conferences where he has covered a variety of topics including ways to optimize the balance of human and digital experiences to maximize client loyalty with finite resources.

Leveraging his experience in technology, market research and data analysis combined with real-world business experience he helps strategic partners drive positive change. By understanding business goals, end-user needs and relating those to the available data and technology resources, Craig bridges the gap between strategy and execution. His expertise has guided numerous improvement initiatives with organizations seeking to differentiate themselves and leverage technology effectively to deliver exceptional service.

Eric McCready is Director, Digital Solutions at JD Power. In his role, Eric manages a portfolio of digital research studies across a variety of industries, including automotive, insurance, utility, and financial services. He spends much of his time translating study results into actionable insights for clients.

Eric holds bachelor's degrees in marketing and business administration from Wayne State University.

Bio coming soon.

Bio coming soon.

Cathy Noble is a Product Portfolio Director in the Autodate Solutions Division of JD Power. Cathy oversees a suite of products that power vehicle merchandising tools and research experiences, including AutoPlanner, StudyPrice, Feature Exchange and the suite of CarBook quoting products. Cathy manages customer IT portfolios through the provision of technology direction, automotive data and custom IT solutions.

In her 25 years with Autodata Solutions, Cathy has proven to be a highly accomplished delivery executive with proven success in directing software development, delivery and operational oversight. She has strong ability in identifying and overseeing the production of innovative solutions that meet changing business needs, drive revenue growth and improve efficiency.

Cathy graduated with honors in Business Administration in 1991.

Bio coming soon.

Dan Seldin is a Managing Director, Research Data Science Product & Technology at JD Power. In this role, he manages an international team of data scientists to oversee the research design and statistical analyses of all projects within the energy, diversified, financial services, healthcare, infrastructure, insurance, telecommunications, and travel business sectors.

Dr. Seldin’s duties include designing study methodology, sampling, and questionnaires; managing partner vendors; providing research support; analyzing data, both quantitative and qualitative; turning statistical analyses into client-friendly insights; and presenting study findings to clients for numerous syndicated and proprietary studies. He also assists with the enhancement of research best practices, new product development, and the implementation of corporate-wide quality verification processes to ensure the accuracy and integrity of the data.

Prior to joining JD Power in 2002, Dr. Seldin was a senior program evaluator for the Riverside Unified School District. In this position, he evaluated and assisted in the implementation of district-wide state and federally funded intervention programs aimed at increasing academic performance and school safety.

Dr. Seldin received a bachelor’s degree in psychology and sociology, magna cum laude; a master’s degree in psychology; and a Ph.D. in psychology from the University of California, Riverside.

Jason Shapiro is Senior Vice President of Business Development at Root Insurance, the Columbus, Ohio–based technology‑driven insurance company on a mission to redefine how personal auto insurance is bought, sold and integrated into broader ecosystems. Root uses advanced data science, mobile telematics and automated systems to deliver personalized, fair and transparent insurance experiences that reward safer driving behavior and simplify the customer journey.

In his role, Jason leads business development and strategic growth initiatives, focusing on expanding Root’s embedded insurance offerings and building high‑impact partner relationships across automotive, digital platforms and agent channels. Under his guidance, Root has strengthened distribution partnerships and leveraged innovative technology integrations that streamline the insurance experience for customers and partners alike.

Jason brings more than 20 years of leadership experience and deep expertise in automotive, technology and enterprise business development to his work at Root. Prior to joining Root, he served as President of ForeverCar, where he was responsible for overall operations and revenue generation. He also held senior roles in automotive partnerships and enterprise development at industry‑leading organizations including TrueCar and Cox Automotive.

At Root, Jason champions initiatives that connect Root’s insurance solutions with broader digital ecosystems and partner platforms, driving growth through embedded insurance strategies that meet customers where they are—whether in automotive retail, online marketplaces or through independent agents. His leadership helps position Root at the intersection of insurtech innovation, data‑driven underwriting, partnership‑led distribution and modern customer engagement.

Bio coming soon.

Bio coming soon.

Bio coming soon.

Keith Webster is President, Financial Services & Auto-Adjacent Solutions at JD Power. He joined the company in 2015.

Prior to joining JD Power, Mr. Webster was president and CEO of Sector Group, Inc., a management consulting firm serving the software and information industry.

Previously, Mr. Webster held a variety of positions in the financial software and information industry, including managing director at Interactive Data Corp., managing director at Dun & Bradstreet; managing director at Thomson Financial; vice president of strategy and business development at ADP Financial Information Services Corp., and director of product management at Data Broadcasting Corp.

Mr. Webster earned a bachelor’s degree in physics from The University of Chicago. He is alumnus of The Harvard Business School where he completed the Advanced Management Program.